What do the words "captivating," "stainless," "basketball," and "gentle" have in common? According to a recent analysis of 24,000 home sales in "Zillow Talk: The New Rules of Real Estate" when certain words are included in listing descriptions, the homes sell for more than expected, sometimes by as much as 8%! Take a look at Zillow's recent blog post, "15 Words that Could Add Value to Your Listing for the full list.
Conversely, there are certain words that will give buyers a negative impression of your home before they even see it, including "potential," "opportunity," and "nice." Here's a full list of which words to always stay away from, also courtesy of our friends at Zillow!