What do the words "captivating," "stainless," "basketball," and "gentle" have in common? According to a recent analysis of 24,000 home sales in "Zillow Talk: The New Rules of Real Estate" when certain words are included in listing descriptions, the homes sell for more than expected, sometimes by as much as 8%! Take a look at Zillow's recent blog post, "15 Words that Could Add Value to Your Listing for the full list.
Conversely, there are certain words that will give buyers a negative impression of your home before they even see it, including "potential," "opportunity," and "nice." Here's a full list of which words to always stay away from, also courtesy of our friends at Zillow!
For more tips on effectively marketing your home, reach out to our experts at The Charles Realty.
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