I think that at this point, it is safe to say that we have all seen the little scan-able bar codes on advertisements and for sale signs. Have you ever scanned one? Do you even own a smart phone that can? Do you even know what they are? For those of you who answered "no" to that last question, they are QR codes, which is short for "Quick Response codes." The idea is basically, if you have a QR code scanner on your smart phone (which is a free app), where ever you see a QR code, all you have to do is snap it with your phone and you'll be sent to a webpage with details on whatever it is that the code was printed on. In the case of real estate, this means that just by scanning a QR code on a for sale sign outside of a property, you could be sent to the price, square footage, condo fees, and all other useful information about the property instantly to your phone. When you think about it that way-- it is really no wonder why QR codes are considered among the gold standards for mobile marketing.
However, how many people are actually utilizing them to their full potential? And who are these people? "Thirty-five percent of adults own a smart phone, according to the Pew Internet Project, making the QR technology available to them." (Source) but that that mean they use it? Although some people definietly remain skeptical or in the dark about QR codes, there has certainly been a boom of them in the last year or so. Now, "Scanbuy Inc., a New York company that develops and manages QR codes, processes 1.2 scans a second, every second of the day, or more than 100,000 scans per day globally. (When the smart phone app scans the code, it acts like a hyperlink, taking the user to a webpage.)" (Source).
And, who is doing all this scanning? "Men are bigger scanners than women (60.8 percent), and people with household incomes of $100,000 or more scan more than lower earners, according to comScore. Scanning is also a young person's game. Those 25 to 34 scan more than people between 35 and 44, who scan more than those in the 45-to-54 group, and so on. Only 2.9 percent of scanners are 65 or older." (Source) So, does this make the codes a logical addition to sales listing signs? Possibly.
Have you ever scanned one? After reading this-- will you? And from a marketing perspective it is important to think about the fact that a QR code takes up a little amount of space on an ad, but the potential punch it can deliver is large.