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What Sets Us Apart

I am sure that you have seen the advertisements of Realtors' faces plastered on benches and billboards. Are they effective? Does seeing a Realtor's head shot on a bus make you believe that they are the most hardworking and successful person that you could choose to help you buy or sell property?

I think that there is something to be said for a Realtor that opts to not market his or herself. The Charles Realty, located in Boston, has a unique approach that sets it apart from its competitors. It does not pay attention to how many million of dollars each individual agent has done in sales, and it does not use those numbers to try to get ahead. Each listing that an agent receives is treated as an equal, whether it is for $100,000 or $10,000,000. All of its energy and resources are focused on effectively marketing each unique property, and not the agent. The philosophy at The Charles Realty is that it is all about service to the clients, not about themselves.  The agents at The Charles Realty are experts in what they do, and cater their every move in accordance with what is best for the client.

Advertising for individual Realtors can be memorable though.

We know about the example in American Beauty:

And you might recognize these from ABC's Cougartown:

What is some of the Realtor advertising that is memorable for you? In a good way? In a bad way?

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